WHY HIRE A COPYWRITER?
If you’re a business owner, you might be wondering whether to pay a professional to handle your copywriting, or to have a go at it yourself. A lot of people will opt for the latter – anyone can string a few sentences together, after all, and no one knows your business like you do, right? But just like any other DIY job we might attempt from time to time, if we don’t get the result we hoped for, we eventually call in the professionals.
The truth is, an expert copywriter can do a lot more for your business than you might realise. In this article, we’ve rounded up six reasons why you should consider hiring one!
1. You’ll have more time
Churning out copy – whether it’s for social media, a blog or something else – takes time. And if you’re not a natural writer, it probably feels like a chore, too. Copywriters, on the other hand, love what they do. Hand over the work to one of them, and you’ll find yourself free to work on the aspects of your business that you enjoy most – or that you’re best at.
2. It’ll help drive sales
The quality of your copy has a big impact on your conversion rate. If you want to turn your website browsers into buyers, the words you use need to catch their interest, keep them engaged, and give them a feel for what you can offer them. You need to be persuasive, too, if you want them to buy from you or submit an enquiry – and persuasive copywriting is an art form in itself.
If you’re not sure how well your current copy is performing, you can request a free website copy audit from Sell it with Science – we’ll give you an overview of where improvements are needed, so you can work out if hiring a copywriter could be worth your while.
3. You’ll look more professional
You might not realise it, but simple things like spelling mistakes, grammatical errors and wrongly worded sentences can turn potential buyers off quicker than you can say ‘typo’. Subconsciously, we associate poor spelling and grammar with a lack of professionalism, and no one wants to buy from a company they think is unprofessional. Oh, and there would be nothing worse than spending hundreds of pounds on flyers only for someone to point out there’s a mistake on the front! A copywriter will sort you out with polished copy that’s free of errors, so you can relax knowing your customers are getting a good first impression of your business.
4. You’ll get a fresh perspective
When you write all of your own copy, it’s easy to fall into the trap of thinking everyone knows what you’re talking about. The truth is, potential customers don’t always understand the ins and outs of your business – technical talk, industry jargon and the likes will just fly straight over their heads. It can even put them off buying from you altogether. Sometimes, just having a fresh pair of eyes look over your copy can help you see things from your customers’ perspective, and a professional writer will communicate your key messages nice and clearly.
5. You can strengthen your brand
One of the most distinguishable characteristics of many big brands is their tone of voice. Whether it’s cheeky, chatty, down-to-earth or aspirational, it’s what sets them apart from their competitors. And as a small business owner, you can can soon build your own brand’s reputation with the help of a professional copywriter. They’ll work with you to establish how you want to be seen to your customers, then weave that into everything they write for you.
6. It won’t cost the earth!
Don’t be scared to hire a copywriter because you assume it’ll cost a fortune. In fact, many professional writers are excellent value for money. At Sell it with Science, we pride ourselves on offering an affordable service to small business owners and charities – get in touch for a free, no-obligation quote and find out for yourself.