Whether you sell fences, furniture or face creams, the way you describe your products matters.

Potential customers don’t just want to read a list of features, functions or ingredients - they want to know how the product will solve their problem or improve their life. Charles Revson, founder of Revlon once famously said “in the factory, we make cosmetics, in the store, we sell hope.” And he’s right.

If you’re launching a new business or website, we can write professional and persuasive product descriptions from scratch - and if your business is already up and running, we can edit or re-write your existing descriptions to make them work harder.

Whether we write five or 500, you can expect product descriptions that are:

• Super-persuasive, helping to convert your browsers into buyers

• Easy to digest and free of spelling errors and grammatical mistakes

• On brand and in line with any style or editorial guidelines you have

Our writers are not only experts at putting pen to paper - they’re also qualified in fields like psychology and marketing, and they’ll draw on the scientific principles of consumer behaviour to create copy that really does sell.

try before you buy

Thanks to our free, no-obligation sample service, you can get a flavour of what to expect from us before commissioning us for your whole project. Just fill in the handy contact form at the bottom of our homepage and we’ll get back to you as soon as possible to get the ball rolling!