THE BENEFITS OF EMAIL MARKETING
We don’t know about you, but we’re a sucker for a mailing list. Promise us unseen deals, special discounts or early access to a sale and you bet we’ll be tapping that ‘subscribe’ button quicker than you can count to three. So, you already know how signing up benefits you as a customer, but what can a mailing list do for your business?
In this article, we’ve rounded up the main benefits of email marketing. Spoiler alert – there are lots. Let’s get straight into it.
High return on investment
According to Campaign Monitor, the average email marketing campaign sees a whopping 4,400% return on investment – that’s a £44 return on every £1 spent. Of course, in order to see these results, you need to make sure your emails are hitting the mark – think captivating subject lines, engaging content, and personalised offers.
Improved brand awareness
Regularly checking in with the customers on your mailing list ensures you’ll stay at the forefront of their minds when they’re next ready to make a purchase. Just make sure you’re not overdoing it – spamming their inboxes with daily emails could result in some people going straight to the dreaded ‘unsubscribe’ button.
A more engaged audience
Let’s face it – people aren’t going to sign up to your mailing list if they aren’t interested in your brand or products. That means the people who do are already pretty engaged. And engaged audiences are much easier to convert into buyers compared to those who might have only just heard about your brand or who have never seen you before. Your mailing list is essentially a goldmine waiting to be tapped into – make the most of it!
Effective personalisation
The more personal your marketing messages are, the more likely they are to resonate with your customers. Email marketing is a fantastic way to communicate different messages to different segments, which is one of the reasons why it’s so effective in driving sales. You can even take things one step further with individualised messages, like reminding someone when they’ve left something in their basket – and maybe even enticing them to go back and press ‘check out now’ with a cheeky 10% off.
Trackable results
Knowing exactly how many sales come as a result of a particular marketing campaign can be tricky. The beauty of email marketing, however, is that you can easily track how well your campaigns perform – you can see open rates and click-through rates, and if you include unique codes or links, you can see exactly what sales you make as a result of each email.
The bottom line
In short, email marketing allows you to send personalised messages to an already engaged audience, see a high return on investment, and easily track your results.
If you’re ready to get started on your first email marketing campaign and you want to maximise your return on investment with professional, persuasive copy, reach out to us at Sell it with Science – we’ll be more than happy to help.