TURN YOUR

browsers into

BUyers

CLEVER COPY THAT CONVERTS

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CLEVER COPY THAT CONVERTS ✦

SCIENCE-BACKED COPYWRITING

Are you getting hundreds or thousands of website visits, but only a handful of sales? You’re not alone – it’s a story we hear day-in, day-out. And it’s probably not because your product’s rubbish. In fact, even when you’ve got the exact solution to your customer’s problems, converting browsers into buyers is tough. Really tough. And if you want to have people reaching for their debit cards, you’re going to need clever copy. From your website pages to your product descriptions, every word has a job to do. Here at Sell it with Science, we’re consumer behaviour geeks armed with years of experience in persuasive copywriting. Using the power of consumer psychology, we write with conversion in mind, helping your business reach new heights.

the science

behind the words

The mind is a fascinating thing. We make millions of tiny decisions every single day without even realising it. And when it comes to the decisions we do think about, like making a purchase, there’s still a sea of subconscious factors that have a surprisingly huge impact on our behaviour. Without delving too far into the nitty-gritty details, here’s a snapshot of some of the principles of consumer psychology that we consider when we’re crafting persuasive copy for your business.

There are hundreds more snippets of science where those came from, but that’s it for now (we’re not about to share all our secrets). Just know that we’ll weave as much magic as possible into your copy to maximise your results.

how can we help?

✦ WEBSITE COPY

MOST

POPULAR

Whether it’s driving sales, generating leads or increasing sign-ups to your mailing list, every part of your website – from your homepage to your ‘contact us’ section – has an important job to do. We can write or rewrite every page with the key principles of consumer behaviour in mind for maximum impact. If you just want us to look at one page, that’s fine, too.

✦ MARKETING EMAILS AND TEXTS

Your mailing list is full of people who are already interested in your products or services. But if you’re not tailoring your email and text content for maximum impact, you’re wasting a huge opportunity. We’ll craft compelling copy for your communications that will help increase your click-through rates and maximise conversions.

✦ PRODUCT DESCRIPTIONS

If you’re selling products or services online, how you describe them matters. We’ll craft clever product descriptions that sell the benefits, not just the features, to help browsers see exactly why they should click ‘add to basket’.  We can also help with the information printed on your product packaging.

✦ SOCIAL MEDIA

Your social media pages will often be the first place potential customers go to when they hear about your business, so it’s important to make a good first impression. Whether you need a short, snappy bio, a series of promotional posts or anything in between, we’ll sort you out with the words you need to help you reach your goals. 

✦ PRINTED MARKETING MATERIAL

The same principles we use to drive sales online can also be used in print. Posters, banners, leaflets, signage… You name it, we can write copy for it. No matter what action you want your readers to take, we’ll come up with the words to help make it happen.

✦ FUNDRAISING MATERIAL

Getting people to donate their hard-earned cash is tough, especially in today’s climate. So, if you’re a charity or a non-profit organisation looking to bring in donations of any kind, you’re going to need some seriously persuasive copy on your side. We’ll write compelling fundraising appeals for use on your website, social media and printed materials. A discount’s available for registered charities – contact us for more information.

CLEVER COPY THAT CONVERTS

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CLEVER COPY THAT CONVERTS ✦

“INVESTING IN GOOD-QUALITY COPY WAS one of the best things i done FOR MY BUSINESS”

Check out our customer testimonials

Our customer - an independent flooring installer - chose us to craft persuasive copy for a leaflet campaign, social media bios and website. Here’s what they had to say.

“Convincing customers to shop local instead of going straight to national retailers was my biggest challenge - people aren’t necessarily aware of the benefits of going direct to an independent fitter. Sell it with Science helped make the benefits clear to my customers, and I’ve seen a noticeable uplift in leads since. Not only that, but my website and other marketing materials sound really professional now, which helps give me the edge over some of my competitors.”

Soon-to-launch Print Squad got in touch with us to help write product descriptions for their online print shop. Here’s their feedback so far.

“There’s so much to get done when you’re getting ready to launch a new e-commerce site, and we needed a helping hand with our product descriptions - we have thousands! We didn’t like the results we got from trying AI tools and we didn’t have time to write them ourselves, so Sell it with Science have been writing them for us, and doing a much better job than we could have done ourselves. We are confident that when we launch, we will have done everything we can to maximise sales. And it’s a bonus that they’ve been an absolute joy to work with.”

We were approached by this vegan CBD start-up to help with copy for their product packaging and in-store marketing materials. Here’s what they said.

“Sell it with Science made everything so easy right from the start. We aren’t marketing experts so we needed someone to come in and help us find the right words to sell our products. The results are worlds away from what we started with, and we’re now the best selling CBD product in our little vegan pharmacy. Investing in good-quality copy was one of the best things I done for my business.”

how it works

TRY BEFORE YOU BUY

If you’d like to get a feel for what we do before you commit to purchasing our services, we’re happy to provide you with a free copy sample, with no obligation to go ahead. Alternatively, if you’re unsure what we can do for you, you can request a free website copy audit. We’ll provide you with a report outlining the good, the bad and the ugly when it comes to your current website copy, so you can see exactly where you need to focus your efforts. Just get in touch via the contact form below, or send us an email at hello@sellitwithscience.co.uk.

PRICING

We price per project, not per word, hour or day. That means you know exactly what you’re paying from the get-go. To make sure we give you an accurate quote, we’ll ask some questions about your business, your goals and what you need from us. Quotes are free, and there’s absolutely no obligation to go ahead.

LEAD TIMES

If you have a deadline you need us to meet, let us know – we’re happy to work to your timescales wherever possible. In fact, we have a handpicked bank of expert writers on hand to help us deliver your copy quickly when needed. If you’re flexible, great – we’ll give you an idea of our expected timescales when you enquire.

ONGOING PROJECTS

While many of the projects we work on are one-offs, some of our clients have ongoing work for us on a monthly basis. Whether you’re constantly adding new products to your website and need us to write descriptions, or you need a hand keeping your blog up to date with regular articles, we’re always happy to help.

FAQs

  • As long as they’re within the scope of your original request, we’re happy to make any amends without charge. However, we ask plenty of questions upfront to help us get it right first time, so the more detail you can give us, the better.

  • We’ve listed our main services on our website, but we’re happy to work on pretty much any type of copy. We’ve written everything from blogs to book blurbs in the past, so if you’ve got something else in mind, please do ask.

  • For some projects, we’ll ask for a small upfront deposit before we start work – the deposit amount will vary depending on the size of the project, but we’ll specify this in our quote. We may also ask you to pay in stages as the work progresses - if this is the case, we’ll agree it with you before going ahead. The remaining balance will become payable once the work’s completed and you’ve signed it off. For ongoing work, we’ll usually invoice you on a monthly basis.

  • Absolutely not! While AI can be helpful in some areas, it’s certainly not comparable to our expert human writers who have years of copywriting experience and a sound understanding of the principles of consumer psychology. AI can only generate copy based on what’s already out there, which means it’s usually boring, repetitive and rarely very effective.

  • Absolutely – we’ll ask about these before we give you a quote, and we’ll need to see them before we start work. Don’t worry if you don’t have any guidelines – most small businesses don’t. We can still do our job with a little bit of information from you about your brand.

  • Our free copy sample is designed to give you an idea of the sort of thing you can expect from us. This could be a single product description, a paragraph to feature on a web page, or a social media post, for example. We'll agree it with you based on your needs. Just so you know, as per our T&Cs, any copy provided as part of a free sample is considered our intellectual property and is therefore not to be published by you unless a paid service is subsequently taken out, or you choose to purchase the sample from us for a small fee (agreed upon request).

  • Our free website copy audit is designed to show you what's good and what's not so good about your current website copy. We'll provide you with a report outlining our findings and recommendations, which we hope you'll find extremely useful. As always, there's no obligation to take out our services afterwards.

CLEVER COPY THAT CONVERTS

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CLEVER COPY THAT CONVERTS ✦

ready to work together? let’s chat.